Subtle Spirits Independent Bottling|
It's always fun to have a brand that bucks the system. Seelbach's is always focused on doing things our own way. Even when it's in contradiction with traditional methods. Joshua Thinnes at Subtle Spirits embraces that same mentality. Joshua is no stranger to the Bourbon world. He's been active in various communities for over a decade. He was also the buyer at a influential spirits store in San Francisco for 11-years. These bottles nail the important things. They're delicious. The next steps can be as important. Subtle Spirits was created to combine his love of art and whiskey. Each release features an artist. Each bottle captures Subtle's journey through the spirits world. While I think most brands "about" sections are fluff, this one resonates.
There is nothing subtle about our spirit, and from the beginning, we knew we had to do it differently. Our spirits aren’t intended to be categorized, they are meant to be experienced. With each release, we capture a place in time, dynamic like the artist whose work is featured on the bottle. Each one is personal to us because they represent real moments or ideas in our life, our story unfolding in real-time.