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Our Story

“Seal-Bock’s”

The story behind the name

You may have heard of the bubbly-bourbon cocktail by the same name. In 1995, the bar director of the famed Seelbach Hotel found a recipe for the pre-Prohibition drink on an old menu. A fumbled Champagne cocktail mixed with a Manhattan to created the Seelbach cocktail.

The cocktail was a hit. Both during its heyday in the early 1900’s and it’s resurrection in the late 90’s. There was only one problem. The bar manager concocted the whole story! Like most good tales, the Seelbach story spread like wildfire.

IN THE BEGINNING

Hello

My name is Blake and I’ve run the whiskey blog “Bourbonr” since 2013. A lot has changed in the whiskey world since 2013. One of the benefits of writing Bourbonr is the access to a lot of different whiskey’s. But, within the last couple of years, I began to notice a few things…

What We Observed

First, craft or micro-distilleries are popping up everywhere. Something like one new distillery per day. Two, a lot of them are making great and interesting products. Craft whiskey and spirits got a bad wrap as young inferior products. That has changed with lots of great distilleries spread across the country. And that’s where the third observation came in.

A Curated Solution

By chance, I came across a loophole that would allow me to work directly with craft distilleries. That’s where Seelbachs came from. I want to share these small brands and distilleries with people across the country. Yes, supply is limited. We find and share a constant supply of craft products with spirit enthusiasts.

I love the spirits from large distilleries. They make some of my favorite bourbons. But, when eight distillery’s make 99% of the bourbon on the market there’s room for revision. The big guys will continue to make great and consistent products. Experimenting with heritage grains and special barrels helps set craft distillers apart. A major distillery is a manufacturing plant for alcohol. A craft distillery can capture more flavor by adjusting fermentation and Distilling techniques. The flavor difference between a large scale column still and a small pot or hybrid still is immense.

DEFINING CRAFT

CERTIFIED CRAFT

DISTILLED SPIRIT

Distilled by the DSP:

The spirit must have been run through a still by a certified craft producer, and the TTB-approved label must state “Distilled By” followed by the name of the DSP.

Independently-Owned:

Less than 25% of the craft distillery (distilled spirits plant or DSP) is owned or controlled (or equivalent economic interest) by alcoholic beverage industry members who are not themselves craft distillers.

Small-Scale:

Maximum annual sales are less than 100,000 proof gallons.

Hands-on Production:

Craft distillers produce spirits that reflect the vision of their principal distillers using any combination of traditional or innovative techniques including fermenting, distilling, re-distilling, blending, infusing or warehousing.

CERTIFIED CRAFT

DISTILLED SPIRIT

Distilled by the DSP:

The spirit must have been run through a still by a certified craft producer, and the TTB-approved label must state “Distilled By” followed by the name of the DSP.

Independently-Owned:

Less than 25% of the craft distillery (distilled spirits plant or DSP) is owned or controlled (or equivalent economic interest) by alcoholic beverage industry members who are not themselves craft distillers.

Small-Scale:

Maximum annual sales are less than 100,000 proof gallons.

Hands-on Production:

Craft distillers produce spirits that reflect the vision of their principal distillers using any combination of traditional or innovative techniques including fermenting, distilling, re-distilling, blending, infusing or warehousing.

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OUR PURPOSE

Seelbach’s is dedicated to unconventional spirits. We only sell true craft spirits.

This isn’t the brands that use “craft” for marketing buzz. We love distilleries using old distilling practices and applying them with new technology. Or, distilleries experimenting with different grains. There are plenty of places to buy the same spirit marketed under a hundred different labels. Seelbach’s offers the unique, ambitious and a little funky. Above all else, the spirit has to taste good!

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OUR FOCUS

Farm Focused

This isn’t the brands that use “craft” for marketing buzz. We love distilleries using old distilling practices and applying them with new technology.

Distilling Focused

This isn’t the brands that use “craft” for marketing buzz. We love distilleries using old distilling practices and applying them with new technology.

Maturation Focused

This isn’t the brands that use “craft” for marketing buzz. We love distilleries using old distilling practices and applying them with new technology.