Our Latest Collection "Seelbach's Tequila"|
Can Seelbach’s be an adjective? The “Seelboxing” of products? This is exactly what we had in mind when we started tasting through various tequila in early 2022. Seelbach’s strives foremost for transparency. We carry brands with a story to tell that connect with our customers. Distilleries and brands that use heritage and small batch production methods. Today, we’ve released our initial list of Tequila that fits the Seelbach’s principles. This list is comprised of traditional and additive free tequilas.
Defining Seelbach’s Tequila. All Seelbach’s Tequila’s are additive free. Additives are the first thing we look at for on new bottles. If you weren’t aware, up to 1% of additives can be used in bottles labeled “100% Agave”. That celebrity bottle loved for its sweetness and vanilla notes? Yeah, that’s glycerin and sugar-based syrup getting added.
Next, we look at production methods. Is it traditional or industrial Tequila? There’s not an automatic disqualifier here. It’s worth highlighting the difference between traditional brick-oven, autoclave, and diffuser tequila. When breaking down the starches in the agave to sugar (think malted barley in a bourbon mash bill) there are different approaches. Agave steamed in brick ovens the size of a large room. This process takes a long time.
As Tequila became more popular producers sought efficiencies. Next up was the use of autoclaves. Think of this as a massive, steam pressure cooker. Autoclaves cut down on the cook time. They also produced better sugar extraction. More sugar means more alcohol in the finished product. The final evolution in the production process is the diffuser. The diffuser is controversial in the Tequila world. It’s an automated machine that breaks down the agave before “cooking” the agave. I use quotes on “cooking”. Some diffusers spray hydrochloric acid to chemically covert the agave starch to sugar. See why this has become controversial? The diffuser is fast and efficient. But does it create a quality product?
Productions methods in the Tequila world are surrounded by secrecy. Some are completely transparent. Others refuse to disclose their use of a diffuser or other methods. Sounds a little bit like bourbon, right? Because of that there’s no automatic disqualification on production. While I have preferences, I tasted good tequila from all 3 production methods. We will list as much information as possible with each product page.
That’s it! I realize this email is surface level. We’re excited to dive deep into many aspects of Tequila over the next few years. We’ve tried to provide a mix of daily drinkers, limited releases, and great values. We hope you enjoy this new section and continue to explore the world of Agave with us.
PM Spirits Project Tequila Blanco Still Strength 110 proof