The Name

Seal-Bock's

Defining Craft

This part is tricky. There are 100 different ways to "make" a product. At Seelbach's, we use the American Distilling Institute to define "craft". We also give you the information about each spirit. This definition provides substance to descriptors like "hand-made" and "independent".

CERTIFIED CRAFT DISTILLED SPIRIT

• Distilled by the DSP: The spirit must have been run through a still by a certified craft producer, and the TTB-approved label must state “Distilled By” followed by the name of the DSP.

• Independently-Owned: Less than 25% of the craft distillery (distilled spirits plant or DSP) is owned or controlled (or equivalent economic interest) by alcoholic beverage industry members who are not themselves craft distillers.

• Small-Scale: Maximum annual sales are less than 100,000 proof gallons.

• Hands-on Production: Craft distillers produce spirits that reflect the vision of their principal distillers using any combination of traditional or innovative techniques including fermenting, distilling, re-distilling, blending, infusing or warehousing.

CERTIFIED CRAFT-BLENDED SPIRIT

• Independently-Owned: Less than 25% of the craft distillery (distilled spirits plant or DSP) is owned or controlled (or equivalent economic interest) by alcoholic beverage industry members who are not themselves craft distillers.
• Small-Scale: Maximum annual sales are less than 100,000 proof gallons.
• Hands-on Production: Craft Blenders produce spirits that reflect the vision of their principal blender using any combination of traditional or innovative techniques including fermenting, distilling, re-distilling, blending, infusing or warehousing. The blended components must be varied in each type — e.g., more than one barreling of whiskey, more than one type of neutral spirits, etc. — and cannot be limited to merely blending-down high-proof spirits with water, or by only adding coloring, flavoring or blending material.