Seelbach's x Zilker Belts
For our latest merch we've collaborated with Zilker Belts out of Austin, TX. Hand-crafted by Argentinian artisans, Zilker belts weave together the best of Texas and South America. This belt combines the Seelbach's blue and gold with world-class light brown Argentine leather.
DON’T KNOW YOUR SIZE?
A good rule when choosing a Zilker Belt is to go 2” larger than your pants' waist size. So if you typically wear size 34 jeans, order a size 36 belt. For odd sizes, we suggest ordering 3” larger to be safe (ex. – choose a size 38 Zilker Belt for size 35 jeans).
The Seelbach's Story
The story behind the name. You may have heard of the bubbly-bourbon cocktail by the same name. In 1995, the bar director of the famed Seelbach Hotel found a recipe for the pre-Prohibition drink on an old menu. A fumbled Champagne cocktail mixed with a Manhattan to created the Seelbach cocktail. The cocktail was a hit. Both during its heyday in the early 1900's and it's resurrection in the late 90's. There was only one problem. The bar manager concocted the whole story! Like most good tales, the Seelbach story spread like wildfire.
That story resonated with me. There are so many marketing stories out there and no one is admitting to their fabrication. That's why when I started a site dedicated to craft spirits I named it Seelbach's. We focus on the spirit and not the story. We only carry the distilleries that actually make their products and brands that are transparent about where the product comes from. There are so many brands and distilleries out there waving the "craft" banner. They all want to appear authentic and rooted in hundreds of years of history. We choose to celebrate the small distilleries that make great products. Most importantly we celebrate transparency.
