It's Back! The Seelbach's 2026 Whiskey Advent Calendar!
Blake Riber
October 30, 2026
This is my favorite project we do all year long. Last year, we set out to do something we'd been talking about for years: bring together some of our favorite craft whiskeys from across the country in a way that allowed you to explore, compare, and discover something new without having to commit to a full bottle. What started as an idea turned into our first-ever Seelbach's American Craft Whiskey Advent Calendar, and the response was incredible!
So, naturally, we had to do it again. And this year, we're taking things even further.
This year's calendar features 24 unique whiskeys from 24 brands across 15 states, offering one of the most exciting snapshots of what's happening in American craft whiskey today. We've spent the better part of the year working with distillers and producers to put together a collection that highlights just how creative and diverse this industry has become.
From custom blends and unique single barrels to rare finishes and limited releases, there is a little bit of everything inside. Some selections come from familiar names you've seen us champion over the years, while others may introduce you to your next favorite distillery. That's always been one of my favorite parts of Seelbach's: helping you discover something you might not have otherwise tried.
For select whiskeys throughout the calendar, you'll find a QR code in the accompanying guidebook that takes you to a special tasting video featuring members of the Seelbach's team and the people behind the brands. We'll dive into the story of each whiskey, how it was made, and what makes it unique, all while tasting through it together. Think of it as bringing a little bit of the distillery and the Seelbach's tasting room into your home.
And this year, we're making the holidays a little brighter for someone else, too.
We've partnered with Marine Toys for Tots to give back this holiday season. For every 2026 Seelbach's Advent Calendar sold, we'll donate $8 to Marine Toys for Tots, equivalent to the Foundation's average cost of providing one new toy to a child in need.
One calendar sold. One toy for a child in need.
What started as a way to share our love for American craft whiskey has become something much bigger, and I couldn't be more excited about what we've put together for year two.
Whether you're opening a new whiskey each night leading up to Christmas, sharing the experience with friends, or gifting it to the whiskey enthusiast in your life, we hope you enjoy exploring these 24 selections as much as we've enjoyed curating them.
Raise a glass. Give some joy. Celebrate the season together.