Does Every Bourbon Need A Backstory?

For the better part of a decade—going back to my Bourbonr days—I’ve watched bourbon drift. Prices climbed, stories got louder, and somewhere along the way, people started confusing cost with quality. That never sat right with me. Bourbon should prove itself in the glass, not hide behind fancy PR and a price tag.

This release is a reset. No mythology. No overbuilt narrative. But, the kind of whiskey you’d pour for friends without thinking twice. Sourced is exactly what it sounds like. An anti-brand bourbon built to showcase great barrels without dressing them up. A simple idea I jotted in my phone back in 2023, now brought to life with blender Chris Chenot.

The first drop comes as a 2-pack: a 5+ year Indiana bourbon and a 5+ year wheated Kentucky bourbon. Both are cask strength, single barrels, and priced the way bourbon used to be—accessible. Two serious bottles, under $100. No story required.