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Seelbach's Whiskey Flavor Wheel

by Blake Riber September 16, 2022

The Seelbach's Whiskey Flavor Wheel (or spider graph) is something that our team developed over the past four years. I've noticed that tasting notes can inconsistent. Even when I write them myself. During reviews we would debate whether a whiskey was caramel sweet or vanilla sweet. The wheel was our way to eliminate unnecessary nuance. Plus, some tasting notes can be down right obnoxious.

I love Fred Minnick. Until he started using marzipan in some tasting notes I had no clue what marzipan was. For Seelbach's extremely specific and subjective tasting notes don't help customers make a guided decision. Especially when trying a product for the first time. Seelbach's will continue to add tasting notes to each product listing. These reviews help paint the story of the whiskey. Included in each review will also be our flavor wheel. This is a better predictor for "if" you will enjoy a whiskey! Fee free to download a copy here. Check out our suggested bottles below based on their rating on the graph.

Seelbach's Flavor Wheel Scale:

1 - Flavor is non-existent

2 - Flavor is light or or barley noticeable

3 - Flavor is balanced and well represented

4 - Flavor is strong and a dominant portion of the overall profile

5 - Flavor is overpowering and out of balance

This graph is used to rate a whiskey on the six most predominant flavor notes. In general, a whiskey's flavor falls into these categories. Grading it from 1-5 makes it easier to understand. The score of 1 is the lowest and 5 as the highest. If a whiskey is filled with Oak notes that border on overpowering, that would be a 5. A good balance is 3-4. Too light or non-existent is 1-2. This graph is to simplify the whiskey grading process.

A balanced whiskey is usually a grade of 3-4 in at least four of the six categories (Fruit/Floral, Sweet, Spice, Herbal, Grain, and Oak/Tannins). Rarely will a whiskey grade above a 3 in all six categories. That is because a lot of notes are mutually exclusive. Because oak and tannins usually develop with age that will overshadow a lot of the fruit and floral notes.

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